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n8n vs Zapier: Why Self-Hosted Wins in AI Projects?

Zapier can cost $600-2000/month for enterprises. n8n self-hosted: $40/month total. No artificial limits.

Alejandro Valencia10 min

I've implemented automations for 3 B2B companies with Zapier/Make first, then migrated to n8n self-hosted. Result: 85-95% cost reduction, no execution limits, total data control.

Zapier and Make are excellent for prototypes. But for B2B operations with real volume, n8n self-hosted is objectively superior.

The Problem with Zapier/Make in B2B

Cloud-based platforms have a pricing model that punishes success:

  • Execution limits: Zapier Team: $600/month for 50K tasks. If you need 200K tasks: $2,000+/month
  • Extreme vendor lock-in: Proprietary workflows, impossible to export
  • Data on their servers: PII, credentials, secrets flow through third-party infrastructure
  • No custom integrations: If your tool isn't in the marketplace, you pay for expensive custom development
Real example: Client with 180K tasks/month on Zapier was paying $1,800/month. After migrating to n8n self-hosted: $80/month VPS. Savings: $1,720/month ($20,640/year).

n8n Self-Hosted: Same Functionality, Total Control

n8n is open-source (fair-code license) and can be deployed on your own infrastructure. This completely changes the economics:

💰 Predictable Pricing

  • VPS: $40-80/month fixed
  • 0 execution limits
  • 0 workflow limits
  • Scales linearly with infra only

🔒 Private Data

  • Credentials in your DB (encrypted)
  • Logs 100% under your control
  • Simplified compliance (GDPR/HIPAA)
  • Complete audit trail

🛠️ Total Flexibility

  • Custom integrations via HTTP/Webhooks
  • Inline JavaScript code
  • Connect to private DBs directly
  • Exportable workflows (JSON)

📈 No Vendor Lock-in

  • Workflows in JSON (Git versionable)
  • Migration to another infra in 1 hour
  • Complete backups under your control
  • Not hostage to pricing changes

Direct Comparison: Zapier vs n8n

$2,000
Zapier (200K tasks/month)
$80
n8n self-hosted (unlimited)
96%
Annual savings
100%
Data control

Feature Comparison

Zapier Team ($600/month):

  • ✅ 50K tasks included
  • ✅ 1,000+ pre-built integrations
  • ❌ Data on Zapier servers
  • ❌ Proprietary workflows
  • ❌ No access to private DBs
  • ❌ Strict execution limits

n8n Self-Hosted ($80/month VPS):

  • ✅ Unlimited tasks
  • ✅ 400+ integrations + custom HTTP nodes
  • ✅ Data 100% on your infrastructure
  • ✅ Exportable workflows (JSON)
  • ✅ Direct access to private PostgreSQL/MySQL
  • ✅ Inline JavaScript for custom logic

Use Cases Where n8n Dominates

1. High Volume Operations

If you process +100K operations/month, n8n is 90%+ more economical. Example: Automatic lead enrichment for SaaS with 5K signups/month.

2. Sensitive Data (GDPR/HIPAA)

Healthcare, fintech, legal: data never leaves your infrastructure. Simplified compliance, easier audits.

3. Integrations with Internal Tools

Proprietary CRMs, internal DBs, private APIs: n8n connects directly via HTTP/SQL without needing public connectors.

4. Complex Multi-Step Logic

Inline JavaScript enables arbitrary logic. Loops, complex conditionals, advanced data transformations.

Real case (SeducSer): 12 n8n workflows process 180K+ operations/month: lead enrichment, email automation, CRM sync, proposal generation. Total cost: $80/month VPS. Zapier equivalent: $1,800-2,000/month.

Setup: n8n Self-Hosted in Production

Production-ready n8n deployment takes 2-3 hours. Recommended stack:

  1. VPS: 4GB RAM, 2 vCPUs ($40-80/month on Hetzner/DigitalOcean)
  2. n8n: Docker container with PostgreSQL backend
  3. Nginx: Reverse proxy with SSL/TLS (Let's Encrypt)
  4. Backups: Daily PostgreSQL dumps to S3/BackBlaze
  5. Monitoring: Uptime checks + centralized logs

Key configuration:

  • Webhook URLs: https://n8n.yourdomain.com/webhook/[path]
  • Credentials encrypted in PostgreSQL
  • Workflows versioned in Git (JSON export)
  • Rate limiting in Nginx for public endpoints

Once configured, adding new workflows is identical to Zapier: drag-and-drop, inline testing, instant deployment.

When to Use Zapier vs n8n

Use Zapier if:

  • Volume <10K tasks/month (free/starter plan sufficient)
  • Rapid prototyping without DevOps expertise
  • Very specific integrations only available in Zapier
  • No sensitive data (GDPR/HIPAA don't apply)

Use n8n self-hosted if:

  • Volume >50K tasks/month (immediate ROI)
  • Sensitive data requires total control
  • You have or can hire basic DevOps expertise
  • You want custom integrations with internal tools
  • You prefer fixed vs variable costs
Economic break-even point: At ~30K tasks/month, n8n self-hosted pays for itself vs Zapier. At 100K+ tasks/month, you save $15-20K/year.

Migration: Zapier → n8n

I've migrated 3 companies from Zapier to n8n. Standard process:

  1. Audit (1 day): Document current Zapier workflows
  2. Infra setup (0.5 days): VPS + n8n + PostgreSQL + backups
  3. Recreate workflows (2-3 days): Rebuild in n8n (usually simplified)
  4. Parallel testing (3-5 days): Run both systems, validate outputs
  5. Cutover (1 day): Turn off Zapier, monitor n8n

Total timeline: 1-2 weeks. Positive ROI in the first month for volumes >50K tasks/month.

Conclusion

Zapier is excellent for MVPs and early-stage startups.But when your business scales to real B2B operations, the cloud-based pricing model becomes unsustainable.

n8n self-hosted offers 95%+ of Zapier/Make functionality, with total control, private data, and predictable fixed costs.For companies processing +50K operations/month, the migration pays for itself in weeks.

18 months operating 12 n8n workflows in production for SeducSer prove it.

Want to migrate your automations to n8n?

I offer specialized consulting for Zapier/Make → n8n self-hosted migration. From assessment ($2K) to complete turnkey migration ($5-8K).